{"id":2900,"date":"2008-02-08T19:59:06","date_gmt":"2008-02-09T01:59:06","guid":{"rendered":"http:\/\/karmalised.com\/?p=2900"},"modified":"2008-02-08T20:01:52","modified_gmt":"2008-02-09T02:01:52","slug":"maggie-schwalbach-save-who-from-what-exploring-the-ethics-of-the-save-darfur-coalition","status":"publish","type":"post","link":"http:\/\/karmalised.com\/?p=2900","title":{"rendered":"Maggie Schwalbach: Save Who from What? Exploring the Ethics of the Save Darfur Coalition"},"content":{"rendered":"<p><a href=\"http:\/\/www.monitor.upeace.org\/innerpg.cfm?id_article=480\"><strong>Maggie Schwalbach<\/strong><\/a><\/p>\n<p><em>Save Darfur patently aims to \u201csave Darfur\u201d by raising awareness, not by providing on-the-ground humanitarian assistance. This is clearly defined on the organization\u2019s website. Yet, through the advertising techniques employed in its media campaigns, the Save Darfur coalition misleads the public by giving off the image of a humanitarian relief organization. Maggie Schwalbach takes a closer look at the coalition\u2019s media campaigns and investigates the assumptions present in the advertisements by exploring the moral consequences of raising awareness based on victimization and perpetuating stereotypes of Africans as helpless.<\/em><\/p>\n<p>Engrossing visuals. Catchy sound bites. Slick mood lighting. Glossy photography exhibits. Celebrity endorsers. Rock bands, movie stars, screaming fans\u2026<\/p>\n<p>It must be the launch of new running shoe or a summer Hollywood blockbuster, right?<\/p>\n<p>Wrong. This is anti-genocide advocacy for the 21st century: a hybrid of promotional branding, simplified foreign political coverage and interventionist missionary ideology.<\/p>\n<p>Today\u2019s information landscape in the United States is saturated with commercial brand endorsements and increasing controlled by a monopolization of media industries, characterized in particular with a marked increase in local reporting and entertainment stories and a significant downsizing and simplification of foreign news coverage.<\/p>\n<p><a href=\"http:\/\/www.monitor.upeace.org\/innerpg.cfm?id_article=480\"><strong><u>A BRIEF OVERVIEW OF THE SAVE DARFUR COALITION<\/u><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maggie Schwalbach Save Darfur patently aims to \u201csave Darfur\u201d by raising awareness, not by providing on-the-ground humanitarian assistance. This is clearly defined on the organization\u2019s website. Yet, through the advertising techniques employed in its media campaigns, the Save Darfur coalition &hellip; <a href=\"http:\/\/karmalised.com\/?p=2900\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2900","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pdXTf-KM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/karmalised.com\/index.php?rest_route=\/wp\/v2\/posts\/2900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/karmalised.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/karmalised.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/karmalised.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/karmalised.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2900"}],"version-history":[{"count":0,"href":"http:\/\/karmalised.com\/index.php?rest_route=\/wp\/v2\/posts\/2900\/revisions"}],"wp:attachment":[{"href":"http:\/\/karmalised.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/karmalised.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2900"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/karmalised.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}